:root{--coal:#24282c;--lime:#d4ff3f;--paper:#f5f4ec;--sage:#e5eadb;--ink:#191f18;--muted:#63705b;--serif:'Instrument Serif',Georgia,serif;--gutter:clamp(22px,5vw,90px)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:155px}body{margin:0;background:var(--coal);color:var(--paper);font-family:'DM Sans',Arial,sans-serif;-webkit-font-smoothing:antialiased}h1,h2,h3,p,figure{margin:0}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer;border:0}img{display:block;max-width:100%}a,button{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible{outline:3px solid var(--lime);outline-offset:5px}em{font-family:var(--serif);font-weight:400}.eyebrow{font-size:11px;letter-spacing:.13em;line-height:1.6;font-weight:500}.skip{position:fixed;top:10px;left:15px;padding:15px;background:var(--lime);color:var(--ink);z-index:100;transform:translateY(-160%)}.skip:focus{transform:none}
.case-header{position:relative;z-index:20;display:flex;align-items:center;justify-content:space-between;gap:25px;min-height:95px;padding:15px var(--gutter);border-bottom:1px solid #f5f4ec25}.brand{width:175px;flex-shrink:0}.brand img{filter:brightness(0) invert(1)}.case-header nav{display:flex;align-items:center;gap:35px;font-size:12px}.case-header nav a{min-height:44px;display:flex;align-items:center;gap:18px}.contact-link{background:var(--lime);color:var(--ink);padding:12px 18px}.case-header nav span{font-size:22px}
.case-hero{padding:55px var(--gutter) 25px;display:grid;grid-template-columns:1fr .85fr;gap:35px 5vw;position:relative;overflow:hidden;align-items:center}.hero-copy{position:relative;z-index:2}.hero-copy>.eyebrow{color:var(--lime)}h1{font-size:clamp(55px,7.6vw,120px);font-weight:500;line-height:.98;letter-spacing:-.065em;margin:28px 0 30px}h1 em{color:var(--lime)}.hero-description{font-size:14px;line-height:1.7;color:#c8cdc3}.chapter-cue{display:flex;gap:30px;align-items:center;width:max-content;min-height:44px;font-size:12px;margin-top:25px}.chapter-cue span{color:var(--lime);font-size:25px}.hero-photo{position:relative;margin:10px 0;transform:rotate(3deg)}.hero-photo .photo-open{height:clamp(440px,44vw,675px)}.hero-photo img{object-position:50% 52%}.hero-photo figcaption{font-size:9px;letter-spacing:.11em;padding-top:14px}.photo-open{padding:0;position:relative;display:block;background:#1b211c;width:100%;overflow:hidden;text-align:left}.photo-open img{width:100%;height:100%;object-fit:cover;transition:transform .7s}.photo-open:hover img{transform:scale(1.025)}.zoom-mark{position:absolute;right:17px;bottom:17px;width:42px;height:42px;display:grid;place-items:center;background:var(--paper);color:var(--ink);border-radius:50%;font-size:25px}.case-role{grid-column:1/-1;display:flex;align-items:center;gap:28px;border-top:1px solid #f5f4ec35;padding-top:19px;margin-top:15px;min-height:83px}.case-role>.eyebrow{color:#aeb9a6;font-size:9px}.case-role>p{font-size:12px}.case-signature{margin-left:auto;width:115px;height:65px}.case-signature img{width:100%;height:100%;object-fit:contain;filter:brightness(0) invert(1)}
.chapter-nav{position:sticky;top:0;z-index:15;display:flex;justify-content:space-between;gap:20px;padding:0 var(--gutter);min-height:70px;background:var(--coal);color:var(--paper);box-shadow:0 1px 0 #f5f4ec35}.chapter-nav>a{position:relative;display:flex;gap:20px;align-items:center;font-size:12px;padding:20px 0;flex:1;border-bottom:2px solid transparent}.chapter-nav>a>span{font-size:10px;opacity:.55}.chapter-nav>a[aria-current]{color:var(--lime);border-color:var(--lime)}.reading-progress{position:absolute;left:0;bottom:0;height:2px;width:100%;background:var(--lime);transform:scaleX(0);transform-origin:left;opacity:.4}
.construction{background:var(--sage);color:var(--ink);padding:110px var(--gutter) 120px;overflow:hidden}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:55px}.section-heading h2,.recognition h2{font-size:clamp(46px,5.7vw,83px);letter-spacing:-.06em;line-height:1.02;font-weight:500;margin-top:20px}.section-heading>p{max-width:230px;font-size:13px;line-height:1.7;color:var(--muted);padding-bottom:6px}.construction-grid{display:grid;grid-template-columns:.95fr 1fr;gap:7vw;align-items:start}.factory-photo{margin-top:15px;--rotation:-2deg}.factory-photo .photo-open{height:clamp(420px,43vw,660px);transform:rotate(-2deg);overflow:hidden}.factory-photo img{object-position:50% 38%}.construction figcaption{padding-top:25px;max-width:370px}.construction figcaption>span{font-size:10px;letter-spacing:.1em}.construction figcaption>p{font-size:12px;line-height:1.7;color:var(--muted);margin-top:10px}.construction-copy{max-width:365px;padding:0 0 45px 5px}.construction-copy p{font-size:15px;line-height:1.8}.construction-copy p+p{margin-top:17px}.warzone-photo .photo-open{height:clamp(460px,49vw,755px);transform:rotate(2deg)}.warzone-photo img{object-position:50% 30%}.construction a:focus-visible,.construction button:focus-visible{outline-color:var(--ink)}
.recognition{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:7vw;background:var(--coal);padding:110px var(--gutter) 120px}.recognition-copy>.eyebrow{color:var(--lime)}.recognition h2 em{color:var(--lime)}.recognition-description{font-size:14px;line-height:1.8;color:#c8cdc3;margin-top:30px;max-width:360px}.case-results{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:40px;border-top:1px solid #f5f4ec40;padding-top:22px}.case-results strong{display:block;font-size:clamp(24px,3.1vw,46px);font-weight:500;letter-spacing:-.055em;color:var(--lime)}.case-results span{font-size:11px;color:#c8cdc3;max-width:180px;display:block;line-height:1.6;margin-top:8px}.read-news{display:flex;gap:30px;align-items:center;border-bottom:1px solid #f5f4ec90;width:max-content;max-width:100%;margin-top:35px;padding:12px 0;min-height:44px;font-size:12px}.read-news span{font-size:23px;color:var(--lime)}.source-note{font-size:10px;line-height:1.6;color:#aeb9a6;margin-top:20px;max-width:280px}.source-note a{text-decoration:underline;text-underline-offset:3px}.press-photo{transform:rotate(2deg)}.press-photo .photo-open{aspect-ratio:.8;max-height:720px;background:#101210}.press-photo img{object-position:50% 0%;height:100%;object-fit:cover}.press-tag{position:absolute;bottom:0;left:0;right:0;padding:17px 70px 17px 20px;background:var(--lime);color:var(--ink);font-size:10px;letter-spacing:.08em}.press-photo .zoom-mark{bottom:9px;right:13px}.press-photo figcaption{font-size:11px;color:#b8c1af;line-height:1.6;padding-top:22px}
.case-contact{padding:65px var(--gutter) 40px;background:var(--lime);color:var(--ink)}.case-contact>div{display:flex;align-items:center;justify-content:space-between;gap:35px;margin-top:28px}.case-contact h2{font-size:clamp(43px,6.5vw,96px);font-weight:500;line-height:1.02;letter-spacing:-.06em}.contact-arrow{display:flex;flex-direction:column;align-items:center;justify-content:center;width:145px;height:145px;background:var(--ink);color:var(--paper);border-radius:50%;flex-shrink:0;gap:10px}.contact-arrow span:first-child{font-size:55px;line-height:1}.contact-arrow span:last-child{font-size:8px;letter-spacing:.05em}.back-link{display:flex;align-items:center;font-size:12px;min-height:44px;width:max-content;margin-top:30px}.case-contact a:focus-visible{outline-color:var(--ink)}footer{padding:30px var(--gutter);background:var(--paper);color:var(--ink);display:flex;align-items:center;justify-content:space-between;gap:25px;font-size:11px}footer img{width:155px;height:auto}footer a{min-height:44px;display:flex;align-items:center}
.image-dialog{width:96vw;max-width:1500px;height:94dvh;max-height:94dvh;border:1px solid #f5f4ec40;padding:18px;background:var(--coal);color:var(--paper);overflow:hidden}.image-dialog::backdrop{background:#0c100df2;backdrop-filter:blur(10px)}.image-dialog[open]{display:flex;flex-direction:column;gap:12px}.dialog-heading{display:flex;align-items:center;justify-content:space-between;gap:15px}.dialog-heading h2{font-size:16px;line-height:1.3;letter-spacing:-.02em;font-weight:500}.dialog-heading>div{display:flex;gap:12px;align-items:center;flex-shrink:0}.dialog-heading button{background:none;padding:10px;min-height:44px;font-size:12px}.read-toggle{border:1px solid #f5f4ec60!important}.read-toggle[aria-pressed=true]{background:var(--lime);color:var(--ink)}.image-scroll{overflow:auto;flex:1;min-height:0;display:grid;place-items:center;overscroll-behavior:contain;touch-action:pan-x pan-y}.full-photo{width:100%;height:100%;object-fit:contain;min-height:0;max-height:100%;max-width:100%}.image-scroll.zoomed{display:block}.image-scroll.zoomed .full-photo{width:1200px;min-width:1200px;max-width:none;height:auto;max-height:none}.photo-caption{font-size:11px;line-height:1.6;color:#c8cdc3;flex-shrink:0}
.js .reveal{opacity:0;transform:translateY(28px);transition:opacity .65s,transform .85s}.js .reveal.visible{opacity:1;transform:translateY(0)}
@media(min-width:1700px){:root{--gutter:max(6vw,calc((100vw - 1550px)/2))}}
@media(max-width:900px){.case-hero{grid-template-columns:1.1fr 1fr;gap:25px;padding-top:40px}.hero-copy h1{font-size:clamp(48px,7.5vw,72px)}.hero-photo .photo-open{height:440px}.construction,.recognition{padding-top:75px;padding-bottom:80px}.construction-grid,.recognition{gap:5vw}.construction-copy p{font-size:14px}.section-heading{gap:25px}.section-heading>p{max-width:200px}.case-results{gap:15px}.case-results strong{font-size:30px}}
@media(max-width:620px){html{scroll-padding-top:85px}.case-header{min-height:80px;padding-top:10px;padding-bottom:10px;gap:15px}.brand{width:132px}.case-header nav{gap:0}.case-header nav>a:first-child{font-size:10px;gap:10px}.contact-link{display:none!important}.case-hero{grid-template-columns:1fr;padding-top:32px;gap:32px}.hero-copy h1{font-size:clamp(55px,12vw,76px);margin:24px 0}.hero-description{font-size:13px}.hero-photo{margin:0 6px 0 3px}.hero-photo .photo-open{height:auto;aspect-ratio:.83}.hero-photo img{object-position:50% 57%}.hero-photo figcaption{font-size:8px}.case-role{gap:12px;flex-wrap:wrap;margin-top:0}.case-role>.eyebrow{width:100%}.case-role>p{font-size:10px;max-width:70%;line-height:1.8}.case-signature{width:75px;height:48px}.chapter-nav{gap:12px;min-height:64px}.chapter-nav>a{font-size:10px;gap:6px;min-width:0;line-height:1.5;padding:12px 0;align-items:flex-start;flex-direction:column}.chapter-nav>a>span{font-size:8px}.construction,.recognition{padding-top:55px;padding-bottom:60px}.section-heading{display:block;margin-bottom:30px}.section-heading h2,.recognition h2{font-size:clamp(43px,10vw,60px);margin-top:17px}.section-heading>p{max-width:270px;margin-top:22px;font-size:13px}.construction-grid{grid-template-columns:1fr;gap:38px}.factory-photo{margin:0 4px}.factory-photo .photo-open{height:auto;aspect-ratio:.85}.construction figcaption{padding-top:20px}.construction figcaption>p{font-size:12px}.construction-copy{padding:0 0 25px;max-width:none}.warzone-photo{margin:0 4px}.warzone-photo .photo-open{height:auto;aspect-ratio:.667}.warzone-photo img{object-fit:contain}.recognition{grid-template-columns:1fr;gap:40px}.recognition-description{font-size:13px;margin-top:25px}.case-results{margin-top:30px;gap:20px}.case-results strong{font-size:35px}.source-note{font-size:10px}.press-photo{margin:0 4px}.press-photo .photo-open{aspect-ratio:.77}.press-photo figcaption{font-size:10px}.case-contact{padding-top:45px;padding-bottom:30px}.case-contact>.eyebrow{font-size:10px}.case-contact>div{align-items:flex-end;gap:18px}.case-contact h2{font-size:clamp(34px,8vw,51px)}.contact-arrow{width:88px;height:88px;gap:4px}.contact-arrow span:first-child{font-size:35px}.contact-arrow span:last-child{font-size:5.5px}.back-link{margin-top:22px}footer{display:grid;grid-template-columns:1fr 1fr;font-size:10px;padding-top:20px;padding-bottom:20px;gap:15px}footer img{width:130px}footer span{text-align:right}footer>a:last-child{grid-column:1/-1;justify-content:flex-end}.image-dialog{padding:12px;width:97vw;height:95dvh;max-height:95dvh}.dialog-heading{align-items:flex-start}.dialog-heading h2{font-size:12px;padding-top:13px;max-width:120px}.dialog-heading>div{gap:5px}.dialog-heading button{font-size:10px;padding:8px}.photo-caption{font-size:10px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}.js .reveal{opacity:1;transform:none}}
.brand img{width:100%;height:auto}
.factory-photo .photo-open{height:auto;aspect-ratio:1600/2133}
.image-scroll{display:block;place-items:start;text-align:left}
.image-scroll.zoomed .full-photo{margin:0;justify-self:start;align-self:start}
/* Authorship and international coverage: Protein Crush connects the case to the home. */
.protein-photo .photo-open{aspect-ratio:1527/2000;background:#24282c;transform:rotate(2deg)}
.protein-photo img{object-fit:contain;mask-image:url(assets/protein-crush-silhueta.svg);mask-size:contain;mask-position:center;mask-repeat:no-repeat;-webkit-mask-image:url(assets/protein-crush-silhueta.svg);-webkit-mask-size:contain;-webkit-mask-position:center;-webkit-mask-repeat:no-repeat}
.press-statement{margin-top:23px;font-family:var(--serif);font-style:italic;font-size:clamp(25px,2.7vw,38px);line-height:1.2;color:var(--lime);max-width:400px}
.press-results{grid-template-columns:1fr}.press-results>div{display:flex;align-items:baseline;gap:20px}.press-results strong{font-size:clamp(30px,3.3vw,46px);flex-shrink:0}.press-results span{max-width:180px;margin:0}.press-results>div+div{padding-top:17px;border-top:1px solid #f5f4ec25}.press-results>div+div strong{font-size:23px}
.brand-coverage{font-size:11px;line-height:1.7;color:#c8cdc3;display:block;max-width:310px;padding:12px 0;min-height:44px;margin-top:10px;text-decoration:underline;text-underline-offset:4px}
@media(max-width:620px){.protein-photo{margin:0 4px}.press-statement{font-size:30px}.press-results>div{gap:17px;flex-wrap:wrap}.press-results span{font-size:12px}.press-results>div+div strong{font-size:25px}.brand-coverage{font-size:11px}}
/* Portrait crop preserves both bottles, both hands and the face. */
.vilela-photo .photo-open{aspect-ratio:4/5;background:#1b211c;transform:rotate(2deg)}
.vilela-photo img{object-fit:cover;object-position:50% 38%}
@media(max-width:620px){.vilela-photo{margin:0 4px}}