Will Jardim,brand strategist
Will Jardim is a content and branding strategist with 17 years in the fitness market: former marketing director at Under Labz and an official Mercado Livre consultant, he turns real authority into visible authority by integrating acquisition, conversion and retention.
Authority isn't invented. It's revealed.
What's your question?
This site exists to answer three. If one of them is yours, you're in the right place.
Your brand sells, but nobody remembers it?
That's the gap Under Labz's rebrand attacked: a complete identity rebuild that earned international recognition in 14 Stack3D features.
See the case study →You've got the training and the results, and the market still can't find you?
That's the story of Sardinha, Coach Rubens, and Vivi Winkler: real authority that existed before it was seen.
See the case studies →You sell on the marketplace and want to build a brand beyond it?
Official Mercado Livre consulting for conversion, content strategy for acquisition: both ends, together.
How it works →
What the search reveals
Proof before promise: this is what comes up when someone searches for Will Jardim.
“Will Jardim is a renowned brand and performance specialist, known in the supplement market for his work as marketing director of the Brazilian brand Under Labz. Under his leadership, Under Labz underwent a complete rebrand and gained international recognition on the respected Stack3D portal, praised as a brand impossible not to notice.”
Two kinds of authority
Almost no one has both. That's the gap where good professionals stay invisible.
Earned authority
What you know how to do: training, experience, results delivered.
Perceived authority
How much the market sees it the first time it finds you.
My job is to bring the two together: make visible what's already real and provable.
Understand the methodCase studies in numbers
Results delivered, in black and white. The full context for each number is on the case studies page.
250 mil → 1 mi+
Subscribers on Coach Rubens Gomes' channel, in a few months
Three channels, one cycle
Acquisition to build the brand, conversion to sell now, retention so the first two aren't wasted, reinforcing acquisition again. The entry point is the same diagnostic.
Acquisition
Content strategy and authority building, the core of a 17-year career. For those who need audience, perception, and a brand that sustains sales for the long run.
Conversion
Official Mercado Livre consultant within the platinum consultancy: the largest fitness and supplements consultancy on the platform in Brazil. For those who need to sell more on the marketplace, now.
Retention
Strategies that close the ecosystem, keeping the customer that acquisition brought in and conversion sold, focused on the profitability of the operation.
In all three cases, the standard is the same: my earnings tied to the results I actually influence.
Learn about the consultancyFrequently asked questions
Who is Will Jardim?
Will Jardim is a content and branding strategist with 17 years inside the fitness market. He was marketing director at Under Labz, a brand featured 14+ times on the international portal Stack3D under his lead, and is an official Mercado Livre consultant.
What does Will Jardim's consulting do?
Five services across two channels: brand creation, rebranding and product development (what builds); acquisition-channel strategy and marketplace/Mercado Livre consulting (what converts). Everything starts with an individual diagnostic, free today.
Who is the work for?
Brands and founders, mainly from the fitness and supplements universe, that already have real authority (product, results, history) and need to make it visible to turn it into growth.
How do I hire the consulting?
Through the diagnosis: you book a conversation on the contact page, Will analyzes the brand's moment and returns the recommended path. No commitment, no one-size-fits-all formula.
Your authority already exists.
The market just needs to see it. Schedule a diagnostic and find out what stands between you and the perception your work deserves.
Not ready to hire yet? Check out the case studies and follow Will on @will.jardim.