Case Studies
Provableresults
The standard behind every case is the same: provable results, payment tied to success. If it doesn't turn into a number, it doesn't make this page.
Fernando Sardinha
Fifteen years of partnership. An athlete with 98 titles and a great communicator, but a career with zero visibility or monetization strategy.
What was done
Complete repositioning: YouTube, Instagram, messaging, and positioning. His earned authority was already rock-solid; the work was building perceived authority to match it. Early in the partnership, the channel had already hit half a million views, and the biggest contracts and sponsorships in Brazilian fitness at the time followed right after.
Proof of the method
When the strategic content stopped, sales dropped the following month, even with paid traffic kept running. The numbers follow the strategy, not the ad spend.
Results
- Years of partnership
- 15
- Contracts and sponsorships
- The biggest in Brazilian fitness at the time.
Coach Rubens Gomes
YouTube as a sales channel. A channel with 250K subscribers and zero structured monetization funnel.
What was done
Content strategy combined with a proprietary methodology for selling directly on YouTube: an environment where nobody is in buying mode. The content creates the demand before the offer even shows up.
The funnel
From the entry-level product all the way to consulting worth around R$2,000 a month, every step was built to turn audience into recurring revenue, with zero reliance on ads.
Vivi Winkler
From zero to reference point: no structured YouTube presence before the strategy.
From zero to 700K
YouTube subscribers
Content strategy built from the ground up. The channel became a business asset: a direct boost in visibility, contracts, and commercial partnerships.
Dragon Pharma
Brand community in the United States. The supplement company had a vision ahead of its time: a community of fans treated like soldiers, the Dragon Army.
46,000+
people on the site in the first seconds of launch
10,000
affiliates promoting the brand organically
3.5 years
leading the brand's content and community strategy
What was done
The vital pain point identified was belonging. The community was built on a mechanic of exclusivity: the official t-shirt had no price tag. Only members could have one.
Inside the community: livestreams, classes, and personal development for members, never talking about the product. The brand became a cause, and sales became a consequence.
Under Labz
The rebrand impossible to ignore. A solid supplement company without a brand perception to match the size of its operation. Will came in as a partner and took over as marketing director.
What was done
Complete rebrand. Creation of the mascot Caos, whose expression changes according to the product's benefit: the customer understands what each formula does before even reading the label. Handmade packaging treated as a work of art, plus the brand's own YouTube channel.
The result went beyond the country's borders: the brand landed on the radar of Stack3D, the world reference in supplement design.
Results
features in the world's leading supplement design outlet
“Under Labz went through a complete rebrand and gained international recognition on the respected outlet Stack3D, praised as a brand impossible not to notice.”
Other markets
The method isn't about fitness. It's about people. Finding the audience's vital pain point and turning real authority into perceived authority works in any industry.
- Nutrition
- Aesthetics
- Coffee shops
- Clinical labs
- BeautyJacques Janine, Ribeirão Preto unit
The next case study could be yours.
The diagnostic is the starting point: a straight-to-the-point analysis of your brand, with criteria, numbers, and deadlines, in black and white.