Generation Iron Brasil · September 2021
The social media dilemma, with William Jardim
Consulted as a specialist on how important social media, YouTube above all, is for athletes building authority and landing sponsorships.
In the media
What they saywhen it's not me
Press, search results, international recognition and niche podcasts: third parties talking about the work, always with a cited source and a link to check it yourself.
Black and white
Before any article, the simplest test: type the name into a search engine and read what comes up.
“Will Jardim is a renowned brand and performance specialist, known in the supplement market for his work as marketing director of the Brazilian brand Under Labz. Under his leadership, Under Labz went through a full rebrand and gained international recognition on the respected Stack3D portal, praised as a brand impossible not to notice.”
Press
Features and interviews where Will is the source, not the advertiser. Each entry opens on the original outlet.
Gazeta da Semana · December 2025
Under Labz announces new Bueníssimo flavor and expands healthy snack portfolio
Direct quote as Under Labz's marketing director: "We want people to feel good about making better choices, and this launch is one more step in that direction."
Under Labz Blog
Brand-owned content
From nonconformity to innovation in the supplement market
Interview on the brand's philosophy, communication strategy, product and customer experience, and the launch of the Caos Labz fashion line.
Stack3D: international recognition
Stack3D is regarded as the "Forbes" of global supplement design: getting featured on the portal puts you on the industry's global map.
14+
Under Labz features on the portal during Will's time leading the brand's marketing.
On YouTube
Third parties talking about the work, and Will breaking down the market: each line opens on the original video.
Others talking about him
- Flow Podcast #461 · clip by StormCortes · 2021Coach Rubens tells Flow Podcast how Will changed his lifeThe strongest endorsement on this list: on one of Brazil's biggest podcasts, Rubens describes Will's role in turning his career around.
- Maromba News · 2021Sardinha talks about Will JardimA niche news channel picks up Fernando Sardinha's unprompted comments about Will.
Interviews and podcasts
- Monster Cast · 2025A deep dive on bodybuilding and the market, with Coach RubensThree hours of conversation about the bodybuilding market.
- Educação Física S/A · 2023Digital strategies for the fitness industryIntroduced as a digital strategist specialized in the fitness sector: persuasive communication and conversion.
- Personal Fitcast #006 · 2023Will Jardim on Personal FitcastThe personal journey, from bodybuilding to digital.
- DragonCast · Dragon PharmaEverything about Dragon Army, with Will JardimBehind the scenes of building a 10,000-affiliate community.
Beyond guest appearances, Will co-hosted Iron Talks alongside Coach Rubens Gomes (2022 to 2023) and now runs his own channel, Marketing Anabólico, with content filmed as far as the 2025 Arnold Classic.
Survey verified video by video in July 2026; the full list has 24 entries and keeps growing as research continues.
For the press
Journalist or producer looking for a source on the supplement market, branding or marketplace? Reach out to the team directly.
Autoridade se comprova.
O diagnóstico é o ponto de partida: análise direta da sua marca, com critério, número e prazo, preto no branco.