Consulting
Two channels decide the fate of any brand: what converts and what builds. I work both.
Conversion solves the now. Acquisition builds the later. Each channel has its own method, and both work for the same brand.
Conversion channel
For those who need to sell more, now.
Official consultant for Mercado Livre, inside the platinum consultancy: the largest fitness and supplements consultancy on the platform in Brazil. In practice, that means real access, method and competitive edge inside the marketplace: product positioning, operations and conversion.
Acquisition channel
For those who need the brand, audience and perception that sustain sales over the long run.
The core of 17 years in the business: finding your audience's vital pain point, turning earned authority into perceived authority, and making content your best salesperson.
Every engagement starts the way a good consultation should: with a diagnostic.
A one-on-one session where I analyze where you stand right now (brand, content, channels, perception) and hand back a clear map of what stands between you and the authority your work deserves. Free, today.
It's also the natural filter: my direct access is reserved for those in consulting. For everything else (content, tools, blog, newsletter) the whole portal is yours, free.
Book my diagnostic
This consulting isn't for everyone. It's for those who have something real to prove.
Businesses that sell, or need to sell, on Mercado Livre and other marketplaces.
Plenty of training, results and experience, but little market perception.
Untapped audience or talent, with no strategy turning it into conversion.
Paid media running, but no content backing up the conversion.
Strategy built on what's real and verifiable. Proof before adjectives.
Clear scope, clear method, measurable results. No gray areas.
My model has always tied my result to yours: it was that way with a handshake in 2009, and it's the same today.
No. The method was born in fitness, but it's already been applied in nutrition, aesthetics, beauty, coffee shops and laboratories. The niche changes; the strategy of finding your audience's vital pain point doesn't.
No. Two of the main case studies started from zero, or close to it. What needs to exist is real, earned authority: the rest is what we build.
The diagnostic and the consulting, yes. Production and operations run on a team and platform: that's what lets the method scale without losing the standard.
The rest is method: an analysis of where you stand, a clear map of the path ahead, and both channels working for your brand.